CONSUMER TECH · RETAIL · DOHA, QATAR
ON&SYS Air Conditioners by ABC Home Tech
Making inverter-AC features clear in Arabic and English for Qatar’s summers.
Consumer tech
Industry
Qatar
Market
Instagram · Facebook
Channels
Arabic + English
Languages
THE CHALLENGE
ABC Home Tech sells ON&SYS inverter air conditioners from Salwa Road, Doha. The features that matter (Wi-Fi control, sterilising, Eurovent certification, 7-year compressor warranty, phase-failure protection) are technical and easy to ignore.
THE IDEA
One feature, one visual metaphor. Cool air rising above the Doha skyline, a shield for power protection, a laser level for precise installation. Every post leads with a bilingual headline and ends with the store address and phone numbers.
WHAT WE MADE
- Arabic-first feature posters with English support
- Floor-standing, split and 4-way airflow product lines
- Installation and service-quality creatives
- Summer campaign: "Cooling That Rises Above the Heat"
- Reels for Qatar's summer season
SERVICES USED
Arabic creatives · Social media · Product marketing · Reels
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