FMCG · FOOD & BEVERAGE · UAE
Naadan Foodstuff Industries
Bringing Kerala’s taste to the UAE, one flavour story at a time.
FMCG
Industry
UAE
Market
Instagram · Facebook
Channels
4 flavours
Range
THE CHALLENGE
Naadan makes 100% natural buttermilk and curd for the UAE market in four flavours: Original, Spicy, Ginger & Curry Leaves and Gooseberry. In a crowded dairy aisle, the brand needed a feed that made a traditional drink feel fun, modern and shareable.
THE IDEA
Give every flavour a mood and every post a mini story. Desert journeys, beach volleyball, a midnight “mission” to the fridge and a folding-phone “Naadan Duo” turned product shots into scenes people stop for.
WHAT WE MADE
- Concept posters: "Refreshment Unboxed", "Freshness Spotted", "Midnight Mission"
- Flavour range and "Naadan Mood" meter creatives
- UAE-context scenes: desert, camel, sport
- Trend-jacking posts (the "Naadan Duo" fold)
- Product reels for the full range
SERVICES USED
Social media · Product creatives · Campaign concepts · Branding
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